WHAT IS DR SQUID?
Served from a stunning copper flask engraved with the scenery, wildlife, folklore and history surrounding the distillery, Dr Squid contains real squid ink, pours black and turns pink when mixed with tonic.
HOW DOES IT PERFORM IN THE MARKET?
It has also been a mainstay in several European markets, including the Netherlands and Germany, where it made it into Edeka.
In 2025, following investment, we have upgraded our famous flask to scale up production. As a result, Dr Squid sales are up 50%, and we have already entered the Italian market and our first South American market this year.
WHY SHOULD WE STOCK IT:
Unique: It is completely unique, with no obvious competitor.
POS: Whether in a window, on a shop counter, or on a back bar, our flask acts as its own piece of POS. It captures attention and starts conversations every day.
Theatricality: Coupled with the flask, Dr Squid pours black and, when mixed with tonic, turns vivid pink, entertaining customers in the process.
Bucking The Trend: Whilst gin sales have broadly declined in the last few years, Dr Squid sales have increased!
Marketing: Pocketful of Stones retains the services of a world-class design agency and has thousands of assets, all accessible to our partners.
Independent: Pocketful of Stones is an independent distillery owned and operated by bartenders.
LET’S CONNECT:
